Case Study
Define Target Market
Who is the Target Market
The primary responsibility was to define the target market as precisely as possible.
o Defining our target customer (age, price, buying patterns, and other criteria) for each brand
o Distinguishing between actual customers and the target customer
o Providing a range in the brand to satisfy current and target customers
Understanding who is your customer not who you thought was your customer. What motivates them to purchase? Understanding their patterns, habits, and addictions.
Customer Requirements
Engaged Customers
More engaged customers, promoting your brand and products. Improved revenue and increased profit margins.
