Overhaul the product collections, provide product direction, collaborate on the theme, design, and color stories for future seasons. Ensuring consistency with the vision, values, function, and purpose of each brand, the collections, and styles.   

- Choosing the talent most suited to the individual tasks. 

- Overseeing brand decisions, coordinating with the creative and support teams.   Ensuring continuity, consistency, and overall vision of the brands and products.   

- Providing research supported by analytics (previous season trends, specific market performance, colors, and style lines)

Understanding who is the actual customer, not who you thought the customer was.   Defining what they are buying, why they are buying it when they are buying it, where they are buying it, who is your competition.  What makes them unique or better than you?   How is your customer purchasing your product(s)?   

Brand clarity, a better understanding of who is the actual customer and what are they really looking for?  How to keep their attention from one season to the next.   Improved the product costing by 20%, which helped increase revenues and product margins.