Case Study

Brand Focus

Who is your Target Market

Understanding who is your target market, who is actually buying your products.  Defining your customer and the products they are looking to purchase.  What styles are they purchasing, what is the magic price point, do the fits, and colors meet the consumer needs?  

Who is your Target Market
Who is your Target Market
Overhaul all Collections
Overhaul all Collections

Overhaul all Collections

I was brought in to overhaul all collections; bring more focus to the market; improve the branding techniques; supervising the cohesion of the product selection; and adjusting the fits to the potential customer groups.  Actually digging deep to understand the customer, their wants, and needs.  What are they buying for essentials and fashion?   

Successfully Understand the Customer

Successfully understanding your customer, their perception of the brand, the products, and the fits.  Making sure your customer is happy, so they can tell ten others who will tell ten others and help elevate your brand and product selection.   Increase revenue by 100% and improving the COG margin by at least 10%.  

Successfully Understand the Customer
Successfully Understand the Customer

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